Welcome to the Marketing and Public Relations Office.
Our Mission.
To develop marketing and communications strategies in cooperation with appropriate University Schools and departments to increase enrollment, fundraising and brand awareness among targeted audiences.
Our Roles.
The Office works to bring increased visibility and brand awareness/ recognition to Mountains of the Moon University as both a leader in higher education throughout the Ruwenzori Region and as a University dedicated to academic excellence in East African region and beyond.
Doing so requires communicating effectively and regularly with the institution’s major stakeholders, including alumni, current and prospective students, parents, employers, faculty and staff, higher education audiences, friends of the University, local, state and regional representatives, media and the community.
Our department promotes the University across a wide range of both local and International media. We offer Marketing and Public Relations services to the University and support various University Marketing and Communication programmes through advertising, publications, websites management, photography etc.
The office also leads the Corporate Marketing function and works in partnership with the Marketing activities of departments and Schools by providing professional advice, guidance, co-ordination and Marketing services.
We also study the customers’ needs and wants in a well defined market segment and allocate Marketing effort in relation to the long run objectives of Mountains of the Moon University in the targeted segments and thereafter develop winning offering for each target segment.
Marketing and PR department provides a professional advisory function to inform the University on Student market segmentation and market penetration strategies. We continuously gather and evaluate new products/services, new product/service improvements to meet customer needs.
Through a university-wide Public Relations effort focused on honest, open and consistent communication, Marketing Communications and Public Relations provides the leadership needed to help the University create and maintain mutually beneficial relationships with individuals and organizations vital to the University’s growth and development.
The Office also brings Public Relations perspectives and strategies into University decision-making and planning. It provides leadership, expertise and services that enhance the quality and effectiveness of the University’s communications projects and programs. It protects, reinforces and elevates the University’s reputation and builds public understanding of its distinctive qualities and the value, importance and impact of its work.
We also strive to improve our individual abilities by seeking professional development and researching best practices that help us meet the quickly evolving needs and interests of the community.
How to contact us.
Edison Kadoma R.A MCIM; B.Com (Marketing); MBA (Marketing), PGDip Marketing (CIM – UK)
Marketing and Public Relations Manager.
Tel:
+256 772/701 403 562.
+256 483 660 390
Email: info@mmu.ac.ug