Matsiko Gilbert Akky

Matsiko Gilbert Akky

Radio Manager

Units

Contact Details

Social Media

Much of my experience has been in the media world as well as Finance. I understand the social value of these fields and  my experience in the media world spans over 19 years, ten of which have been working with Mountains of the Moon University as the Radio Manager. I have held other assignments such as chairperson Media and Publicity for a number of graduation events, master of ceremonies in and outside campus for most of the university events as well as other corporate events outside the university.  As a media personality, I have gained a wide variety of both transferable and specific skills, which relate to working in media and public relations.

My responsibilities have included designing radio programmes and developing programme content, developing the radio management policy, recruiting, training/coaching and mentoring radio staff,  helping to determine the objectives of the station, and communicating these objectives effectively to all staff, providing leadership and motivation to ensure they are met, to ensure the smooth running of the station, leading the team and coordinating the activities of all the disciplines within the station, including the development of multi-platform content, as well as keeping focus of resources, establishing the station’s culture, and managing staff welfare and morale and revamping radio stations.

I have worked closely with professionals in different faculties to help them prepare and use the radio to fulfill their community outreach and community engagement mandate. Through experience, I have learnt to build strong relationships with all departments and faculties in this university. I have the ability to multi-task, work well within a team as well as to build and lead a team. I have the ability to do this though my training and work experience.

Certificate International Journalism – (Thomas More University –  Belgium) – 2019

Master of Journalism and Media Studies (UCU) – 2015 – 2017

Bachelors of Business Management – Finance (MMU) – 2009 – 2012

Uganda Diploma in Business Studies – Accounting (MUBS – UCC Kabale) – 2002 – 2004

Sales/Marketing Experience: Having worked as a consultant to start the radio, my placement as Marketing Manager with Jubilee Radio and Sales Executive with Vision Group gave me a wide experience in selling all media products as well as interacting with all kinds of people at all levels. My work included writing proposals/selling letters to advertisers and all potential clients, follow up with clients and responding to their queries and daily reporting to advertising managers and supervisors. Time management, creativity and being organized was crucial in achieving this experience.

Radio experience: My current work experience as Radio Manager for MMU Radio, and past work experience with Jubilee as marketing manager/, presenter on Radio Roots in Kabale, Life FM, and Voice of Tooro gave me invaluable insight into communication using all forms of media. My time at all the mentioned radio stations required me to work with DJs, news reporters/journalists, advertisers, directors and the general public. Clear, concise and often very sensitive communicational skills were required.

Financial Management/Control. My other past work experience as an Accounts Assistant with Fort Portal Municipal Council availed me with an opportunity for hands on experience for financial management/control skills, which are a crucial part of the life of any manager.