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Alex Rubalema

Alex Rubalema

Assistant Lecturer

Units

Contact Details

Alex Rubalema is an Assistant Lecturer in the Department of Business Administration, Faculty of Business and Management Sciences at Mountains of the Moon University. He contributes to teaching, academic engagement, and research in the field of business administration, with a particular interest in management, marketing, entrepreneurship, organizational performance, and service quality.

His academic and research work focuses on practical business and management challenges, including organizational learning, total quality management, customer satisfaction, competitive advantage, employee fulfilment, and innovation within business and service-sector environments. His research contributes to understanding how organizations can strengthen performance, improve service delivery, enhance customer satisfaction, and develop sustainable competitive advantage.

Alex is actively engaged in research and scholarly publication, with his work addressing business and management issues within the Ugandan context, including studies in the hospitality, manufacturing, information technology, and microfinance sectors. His research interests reflect a commitment to generating evidence-based knowledge that supports effective management practices and contributes to business and institutional development.

  1. PhD in Business Administration – Mbarara University of Science and Technology(On Track)
  2. Masters in Business Administration (Management) – Nkumba University (2010)
  3. Post Graduate Diploma in Project Planning and Management – Uganda Management Institute(2009)
  4. Bachelor of Business Administration (Marketing) – Nkumba University (2003)
1. Employee Fulfilment and Service Quality in the Service Industry in Uganda – A Case Study of the Hospitality Sector Authors: Florence Prescah Muheebwa, Mary Grace Mbabazi, Alex Rubalema https://www.researchgate.net/publication/372952090_Scholars_Journal_of_Economics_Business_and_Management_Employee_Fulfilment_and_Service_Quality_in_the_Service_Industry_in_Uganda-A_Case_Study_of_the_Hospitality_Sector

2. Enhancing Service Quality of the Hospitality Industry in Uganda through Organizational Learning Authors: Florence Prescah Muheebwa, Grace Mary Mbabazi, Charles Nyakahuma, Alex Rubalema, Hadijah Nansamba https://saspublishers.com/article/16106/

3. Total Quality Management and Customer Satisfaction at Roofings Uganda Limited, Kampala, Uganda Authors: Deusdedit Byabashaija, Florence Prescah Muheebwa, Patrick Mbyemeire, Hadijah Nansamba, Christopher Aheebwa, Janan Mubehamwe, Edmond Kagambe, Maximus Kwesiga, Charles Nyakahuma, Doreen Basemera, Alex Rubalema, W. Bernard Muhangi, Esther Gimaddu https://saspublishers.com/article/14555/

4. Total Quality Management as a Strategy for Competitive Advantage for Small and Medium Size Enterprises in Kampala District, Uganda Authors: Florence Prescah Muheebwa, Charles Nyakahuma, Robert Mawenu, Grace Mbabazi, Alex Rubalema https://saspublishers.com/article/14613/

5. Students Attitudes Towards Choosing Information Technology and Computer Science Courses in Relation to Gender Authors: Moses Bukenya, Hadijah Nansamba, Christine Kobugabe, Derrick Mwanje https://saudijournals.com/articles/2123/

6. Dynamic Capabilities and Firm Innovation of Tier IV Microfinance Institutions in Uganda Authors: Frederick Nsambu Kijjambu, John Rwakihembo, Alex Rubalema https://ideas.repec.org/

7. Enhancing Farmer Conscientisation through Participatory Development Practice: Our Experience with Participatory Market Research in the Rwenzori Region, Western Uganda Authors: Nancy Nevajan, Joshua Wesana, Benedict Sas, Joanita Kataike, Alex Rubalema https://www.researchgate.net/publication/339929004_Theatre_for_Development_and_Participatory_Rural_Innovation_Our_Reflection_on_Enhancing_Farmer_Conscientisation_through_Participatory_Development_Practice_in_the_Rwenzori_Region_Western_Uganda

8. A Mixed-methods Analysis on the Role of Promotional Marketing Strategies on Community-Based Health Insurance Uptake at Kitojo Integrated Development Action AuthorsFlorence Njeri Githinjie, Pereez Nimusima, Crispus Tashobya, Kadhiri Mohamedi Rwambale, Juuko Ijoga Godfrey, Priscilla Tibihikirra, and Alex Rubalema https://www.researchgate.net/publication/412187726_A_Mixed-methods_Analysis_on_the_Role_of_Promotional_Marketing_Strategies_on_Community-Based_Health_Insurance_Uptake_at_Kitojo_Integrated_Development_Action
  1. Charles Bagonza “Dividend Decision And Firm Value Among Listed Companies on The Uganda Securities Exchange” 2025 – MMU
  2. Micheal Kayanja Karwani ” Markerting Mix Strategy and Sales Performance : The Moderating Effect of Government Invtervation Among Agro-Processing Firms In Fortportal City ” 2025 – MMU
  3. Kubaaza Justine ” International Public Sector Accounting Standards Adoption And Financial Reporting Quality. Interaction Effect Of Audit Quality Among Government Ministries in Uganda “  2025- MMU
  4. Kasaija Paul ” Operations Management Practices and Non- Financial Performance of Mubuku III Hydro Power Plant  : The Moderating Role of Organisational Culture” 2026 – MMU
  5. Katusiime Joselyne “Determinants of Gender Roles in Modern Society, A Review in East Africa” 2026 – MMU
  6. Kanyunyuzi Doreen “ Isomorphic forces, audit committe effectiveness and financial reporting quality in district local government in Rwenzori region, Uganda ” 2026 – MMU

Alex Rubalema has been the;

  1. Faculty Focal Person of Competence Based Education and Training (CBET) – 2026
  2. Coordinator for Programme Review and Development – 2025
  3. He was selected to Constitute a Committe for reviewing the NHCE guidelines for the implementation of CBE in Higher CBE in Higher Education Institutions and Drafting a consolidated response to MMU
  4. Head of Faculty Quality Assurance Teaching and Learning at MMU -2023/2024
  5. Head of Business Department – 2018/2022

 

Certificates

  1. Certificate for participation in the Competence Based Education Training (CBET) – 2026
  2. Certificate in Pedagogy (2025)