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TIBIHIKIRRA PRISCILLA

TIBIHIKIRRA PRISCILLA

Assistant Lecturer

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Priscilla Tibihikirra is an academic in the Faculty of Business and Management Sciences at Mountains of the Moon University, with a background in business and management. She holds CPA(U) Level 2, Master of Business Administration, and Bachelor of Business Management.

Her academic and research interests include entrepreneurship, financial literacy, marketing, customer loyalty, and the development of small and medium enterprises. She has contributed to research on business practices, promotional marketing, and financial management in the Rwenzori Region.

Priscilla is actively involved in teaching, research, and academic supervision, contributing to student development and the advancement of practical business knowledge within the university and the wider community.

  1. PhD in Business Administration – Kabale University (On Track)
  2. Masters of Business Administration – Maastricht School of Management and Administration (2010)
  3. Bachelor of Business Management – Mountains of the Moon University (2008)
  4. Uganda Diploma In Business Studies – Makerere University Business School (2003)
  5. CPA(U) LEVEL 2
1. Establishing Whether Stakeholder Participation In Planning Influences Road Transport Sector Performance Of Bushenyi District Local Government In Uganda Authors Nuwatuhaire, Benard, Tibihikirra, Priscilla https://nru.uncst.go.ug/items/1fd98af5-dbc6-4fd9-92da-763df08b658b

2. A Mixed-methods Analysis on the Role of Promotional Marketing Strategies on Community-Based Health Insurance Uptake at Kitojo Integrated Development Action AuthorsFlorence Njeri Githinjie, Pereez Nimusima, Crispus Tashobya, Kadhiri Mohamedi Rwambale, Juuko Ijoga Godfrey, Priscilla Tibihikirra, and Alex Rubalema https://www.researchgate.net/publication/412187726_A_Mixed-methods_Analysis_on_the_Role_of_Promotional_Marketing_Strategies_on_Community-Based_Health_Insurance_Uptake_at_Kitojo_Integrated_Development_Action

3. A Study on Electronic Marketing and Customer Loyalty of Small and Medium Enterprises in Rwenzori Region AuthorsSuuna Thomas , Pereez Nimusima , Kadhiri Mohamedi Rwambale ,Priscilla Tibihikirra , Moreen Niwaha https://www.researchgate.net/publication/383656310_A_Study_on_Electronic_Marketing_and_Customer_Loyalty_of_Small_and_Medium_Enterprises_in_Rwenzori_Region

4. ENTREPRENEURSHIP AND FINANCIAL LITERACY: AN INSIGHT INTO FINANCIAL PRACTICES OF RURAL SMALL AND MICRO BUSINESS OWNERS IN THE RWENZORI REGION. AuthorsMoreen Niwaha, Priscillah Tibihikirra, Provia Tumuramye https://www.researchgate.net/publication/291355844_ENTREPRENEURSHIP_AND_FINANCIAL_LITERACY_AN_INSIGHT_INTO_FINANCIAL_PRACTICES_OF_RURAL_SMALL_AND_MICRO_BUSINESS_OWNERS_IN_THE_RWENZORI_REGION
  1. Ariganyira Dinavence ” The Moderating effect of Green regulatory environment among non- Deposit Taking Financial Institutions in the Rwenzori Region”